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2 March, 2016

C&W and Scala Announce New Partnership to Shape the Future Of Digital Signage

Scala’s digital technology platform will help C&W Business customers increase sales and improve brand loyalty by offering enhanced customer experiences

C&W Business, part of C&W Communications (CWC), today announces a partnership with U.S. based Scala, Inc., the leading provider of end-to-end software solutions for digital signage, visual communications and advertising management, to expand their portfolio of services and offer full-service digital signage networks throughout the Caribbean and Latin American markets.

With more than 150,000 customers in 26 countries, C&W Business is one of the largest information and communications technology providers in the Caribbean and Latin American region. Scala has more than 25 years of expertise creating digital solutions and is used on 500,000 screens worldwide. The partnership will help C&W Business grow into new markets and regions and will also allow C&W Business customers to better target and engage audiences, optimize messaging and even analyze results to enhance their businesses. The company’s expected roll-out across the region will begin immediately.

“The adoption of digital signage is showing a dramatic upward trend toward technology in the Caribbean and Latin American region. We are excited to be partnering with Scala, a company known worldwide for its reliability, innovation and its handling of the most complex project requirements. We feel this will be a real game-changer for our customers by creating more intimate and interactive user experiences,” said John Maduri, President of C&W Business.

Scala’s digital signage solutions connect networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices to deliver personalized and interactive audience experiences. C&W Business will draw from the full Scala digital signage platform, which includes content design, management, distribution and playback. C&W Business will deliver a variety of digital experiences to enterprises in a wide range of industries such as retail, hospitality and finance – while also enhancing one-to-one engagements in facilities such as law and medical offices.
“We are thrilled to be partnering with C&W Business in the Caribbean and Latin America and bringing a true end-to-end digital customer experience offering to an already robust portfolio of services and solutions. Clients across these regions have been in need of a reliable and scalable technical platform, with the ability to provide boundless and feature rich digitally managed solutions,” said Dan McAllister, General Manager and Vice President Americas of Scala, Inc.

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