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4 May, 2024

C&W Communications proud to be associated with World Relays

C&W Communications, the parent company of BTC and operators of Flow, Flow Business and C&W Business, is proud to be associated with World Relays

World Relays is title sponsored by BTC, one of C&W’s local brands

Nassau, The Bahamas (May 4th, 2024) – Athletes from over fifty countries have converged in The Bahamas for the BTC World Athletic Relays Bahamas 24.

C&W Communications, the parent company of BTC and operators of Flow, Flow Business and C&W Business, is proud to be associated with this major event which will see athletes from The Bahamas, Barbados, Jamaica, and Trinidad & Tobago competing for a place in the upcoming Olympic Games in Paris.

We are proud to support our Caribbean athletes, and we wish them well as they vie for a spot in the Olympic Games,

said Inge Smidts, Chief Executive Officer of C&W Communications. Smidts also serves as Chair of the BTC Board of Directors will be in the stands to witness the highly anticipated relays.

The relays will be held in one of our markets, The Bahamas, and we are honoured to be the title sponsor of the event. The world relays represent the spirit of relentless courage and the willingness to succeed of the Caribbean people and of our business. Through partnerships like this we demonstrate our unwavering commitment to connect communities and change lives.

In addition to its sponsorship of the event, Smidts said it was important that athletes, officials, and fans stayed connected during the games.

As a business we are focused on ensuring that our customers have access to faster, stronger, and more reliable connectivity, and we worked with our partners to make certain that athletes and guests remain connected,

she said.

We have offered e-sim cards, and we also worked with the major hotels to set up care centers to ensure that we address any connectivity concerns on the spot. Additionally, I am pleased to announce that BTC will provide free Wi-Fi at the stadium giving patrons and athletes the opportunity to share every riveting moment.

BTC hosted a special event just for Caribbean athletes at the newly renovated Queen’s Staircase in Nassau, a recently renovated historic landmark visited by thousands of tourists each day. This event gave athletes the opportunity to unwind, mingle, and to learn more about each other right before the competition. This is the fourth time that BTC and its parent company C&W Communications have title sponsored the world relays. The BTC World Athletic Relays will be held at the Thomas A. Robinson Track & Field Stadium from May 4-5, under the theme,

Chase the Sun, from Paradise to Paris.

-ENDS-

About C&W Communications

C&W is a full-service communications and entertainment provider and delivers market-leading video, broadband, telephony, and mobile services to consumers in more than twenty markets. Through its business division, C&W provides data centre hosting, domestic and international managed network services, and customized IT service solutions, utilizing cloud technology to serve business and government customers.

C&W also operates a state-of-the-art submarine fibre network – the most extensive in the region.

Learn more at www.cwc.com, or follow C&W on LinkedIn, Facebook or Twitter.